MISSION MARKETING

Brand is a narrative—supported by messaging, design, and marketing—that connects us to an idea or an ideal. At its core, marketing is an exercise in empathy. We need to understand, embrace, and engage the thinking, hopes, and concerns of our clients. In marketing and product development, beware the "Futon Effect." Compromising on something to the extent that it tries to be a bed and a sofa but does neither well. I began in sales and realized it would be easier with effective marketing. I created marketing and realized it only makes sense with a true brand. I built brands and realized that they are only worthy when connected to culture and Zeitgeist.

THE OUTCOMES OF GREAT MARKETING

• To communicate both value and values
• To arm your customer to defend their choice of you
• To create an informed and empowered client

THE DIFFERENCE BETWEEN MARKETING AND SALES

• Marketing - Connecting with many through messaging.
• Sales - Connecting with one through relationship.
• I don't blog but I (rarely) write the occasional article.